TEDxUCIrvine

Creating my first TEDx event & selling out

ABOUT:

During my role as Director of Social Media at TEDxUCIrvine, I was tasked to build our social strategy from the ground up for our largest TEDx event of the year, At The CoreThe event served as a platform for Irvine's brightest and most talented thinkers, featuring renowned speakers from Gregory Weiss, the first scientist to unboil an egg, to Ben Teller, a cancer survivor who founded Cuck Fancer.

 

Within two weeks of promotion for TEDxUCIrvine: At The Core, tickets sold out, marking it our fastest selling event in TEDxUCIrvine history. 

GOAL:

  • Build brand awareness through social media

  • Increase engagements, followers, account mentions, reach and impressions

  • Track how social media leads to sales

 

MY APPROACH:

  • Establish partnerships with student-friendly brands to create social media give aways, raffles and competitions; partners included Adobe, Hydro Flask and Passion Planner

  • Created content with organizations and students with biggest social media followings to expand our reach

  • Collaborated with speakers, faculty members and sponsors to promote event through TEDxUCIrvine branded email, social media and photo templates

  • Engaged with audience through location tags, hashtags and other TEDx/Irvine related social media accounts

  • Implemented UTM codes on all URLs posted through social media to track campaign contributions 

  • Shared a bi-weekly Google Analytics report on all marketing channels and ways to improve

RESULTS:

  • Boosted website traffic from social from 3% in 2015 to 15% in 2016

  • Increased engagements by 355% on Facebook, 115% on Instagram, 32% on Twitter and 30% on YouTube

  • Rapidly grew social followers under two months  (Facebook by 1,450 users; Instagram by 1,150 users, Twitter by 350 users, and YouTube 30,000 views)

LEARNING:

As this event concluded my term at TEDxUCIrvine, I’ve learned a big lesson on teamwork: being different is a strength. In this student-run organization, our diverse backgrounds were the assets to our achievements. Without the team’s ability to think differently, producing one of the biggest event on campus would have been almost impossible. Through our differences, we were able to pool in a variety of resources, talents and skills which led to a team culture of learning. With unique inputs provided by each member, we were able to thrive as a whole and overcome obstacles along the way. As I reflect back on the memories TEDx has given me, I am very thankful for the opportunity to not only work with some of the brightest minds on campus, but also for the life-long friends I have made through this organization.

© 2020 by Priscilla Tenggara

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