Optimizing ad performance, sales and brand objectives


During my 2018 summer internship at Facebook, I was tasked to solve an onboarding challenge for Marketing Specialists within the Global Marketing Solutions team. 



Build best practice guides on advertising solutions for  incoming hires in the Global Marketing Solutions (Consumer Package Goods team).



  • Analyzed ad performance by providing insights on outcome, target audience, media planning

  • Identified seasonal trends, business models, major players, disruptors brands, pain points, common objections, case studies in Consumer Package Good Verticals

  • Shadowed client calls to determine challenges and opportunities

  • Offered recommendations for optimization on brand objectives


  • Create a resource guide to best analyze ad performance for CPG vertical

  • Hosted workshops for new hires on disruptor brands, trends, seasonality & business opportunities within CPG

  • Presented findings on challenger brands to CPG leaders in North America Sales Team and Industry Managers

  • Received a full time job offer at Facebook Chicago for August 2019


© 2020 by Priscilla Tenggara

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