Optimizing ad performance, sales and brand objectives
ABOUT:
During my 2018 summer internship at Facebook, I was tasked to solve an onboarding challenge for Marketing Specialists within the Global Marketing Solutions team.
GOAL:
Build best practice guides on advertising solutions for incoming hires in the Global Marketing Solutions (Consumer Package Goods team).
MY APPROACH:
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Analyzed ad performance by providing insights on outcome, target audience, media planning
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Identified seasonal trends, business models, major players, disruptors brands, pain points, common objections, case studies in Consumer Package Good Verticals
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Shadowed client calls to determine challenges and opportunities
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Offered recommendations for optimization on brand objectives
RESULTS:
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Create a resource guide to best analyze ad performance for CPG vertical
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Hosted workshops for new hires on disruptor brands, trends, seasonality & business opportunities within CPG
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Presented findings on challenger brands to CPG leaders in North America Sales Team and Industry Managers
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Received a full time job offer at Facebook Chicago for August 2019