“Your Playlist in a Blink” Campaign
The following brand awareness campaign was an exercise completed for Blinkist in order to boost sign ups and reactivate old users.The case study shares my approach on the challenge — from ideation, reasoning, creation, timeline, KPIs to report structure.
Blinkist, a leading microlearning nonfiction book application, is looking to boost brand awareness amongst its core audience:
Ambitious professional men & women
28 to 35 years old
Urban/city dwellers in the US
Motivated by career advancement
Curious & excited to learn new things
Boost the Blinkist brand in the US market
Promote Blinkist mission to inspire people to keep learning
Create a positive brand effect and activate current audience
“Your Playlist in a Blink” campaign, a partnership with Spotify for users to discover non-fiction books based on their playlist and listening data.
CAMPAIGN & TIMELINE:
REPORT STRUCTURE & KPI