“Your Playlist in a Blink” Campaign

The following brand awareness campaign was an exercise completed for Blinkist in order to boost sign ups and reactivate old users.The case study shares my approach on the challenge  from ideation, reasoning, creation, timeline, KPIs to report structure. 

 

ABOUT:

Blinkist, a leading microlearning nonfiction book application, is looking to boost brand awareness amongst its core audience:

  • Ambitious professional men & women 

  • 28 to 35 years old 

  • Urban/city dwellers in the US

  • Motivated by career advancement

  • Curious & excited to learn new things 

GOALS:

  • Boost the Blinkist brand in the US market

  • Promote Blinkist mission to inspire people to keep learning

  • Create a positive brand effect and activate current audience 

MY APPROACH:

“Your Playlist in a Blink” campaign, a partnership with Spotify for users to discover non-fiction books based on their playlist and listening data.

CAMPAIGN & TIMELINE:

REPORT STRUCTURE & KPI

© 2020 by Priscilla Tenggara

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